Employer Branding Agency-How to Safeguard Your Employer Brand
One thing that should be a top priority for any business today is the need to build and protect their brand. For many, when we talk of brand building, what comes to mind is advertising, logo design and social media activities. While this is often the case, you need to know of the fact that when we talk of employer branding, this is one thing that doesn’t simply end with advertising, logo design and social media campaigns as many have been made to believe. Generally, when we talk of employer branding, what we see this involving is all that goes into building a corporate brand. In essence, employer branding basically involves all that goes into defining the way that employees and jobseekers feel about being a part of your organization.
Studies and research have revealed that only a paltry 27% of companies out there actually have an employer branding strategy in place. In this post, we will be taking a look at some of the reasons why employer branding is so important and as well some tips to help you protect your employer brand as an entity.
By and large, talking of the need for employer branding strategies, as an employer you need to appreciate the fact that studies have actually revealed the fact that those seeking employment have actually shown the fact that they will not be ready and or willing to assume appointments to work with a company that has a bad reputation out there. Added to this, you need to be ready to fight back such a stiff competition from other employers whose employer brand may be so solid as they come courting for your own crop of employees. If anything, you need to as well be alive to the fact that employees are in fact ready to swap employment and organization for as little a pay rise as a 1% pay rise. Quality talent matters when it comes to boosting your bottom line and for such quality talent to come your way, you need to ensure that you have built and protected as much your brand as an employer. The following are some of the strategies you need to consider taking for you to be able to protect your employer brand going forward.